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Section I:
Overview

1.1 Modernization Opens Global Markets
1.2 Market Survey and Analysis
1.3 Dairy and Livestock Production Statistics


India's traditional dairy product sector is poised for rapid expansion with the result of application of modern process technologies in the production of mithais (indigenous sweets). The rising demand for packaged, fresh dairy products like dahi, paneer, lassi and cream is widening the base of the modern dairy sector.

Significantly, technological innovations have come at a time when ethnic milk products are attracting worldwide attention, as is documented in this Section. This overview focuses on the technical and economic developments that are transforming this age-old sector. Market opportunities in India and abroad have also been emphasized. In addition, the findings of a survey highlight the dynamics of expanding market.

The statistical supplement provides wide-ranging data in 26 tables. They relate to various aspects of the dairy industry — production, processing and marketing of milk and milk products as well as livestock productivity, feed and veterinary pharmaceuticals.



1.1 Modernization Opens Global Markets

  • Overview — Changing Market Profile; Tradition Reinvented
  • Heritage of Indian Milk Products — Traditional Sweets; Scope for Modernization; Milk in Daily Diet; Milk Utilization Pattern; Consumption Trends
  • Market: National and Global — Peak Demand; Plant Viability
  • Process Innovations — The Way Forward; Product Development


1.2 Market Survey and Analysis

  • Consumption Pattern — Market Study, Size, Structure and Opportunities
  • Product Profile and Quality
  • Retailing


1.3 Dairy and Livestock Production Statistics

  • India 2001: A Statistical Profile.
  • Production of milk by species in India and the world, 2001.
  • Projected population and milk availability, 1999-2009.
  • Trends in annual milk production and its per capita availability, 1960-2010.
  • Value of output from livestock and crops, 1993-99.
  • Value of output of milk and livestock as percentage of GDP, agriculture and crops, 1999-2000.
  • Value of output of milk and livestock, 1993-99.
  • Milk consumption (per capita and total) by four income groups in rural and urban India, 2001.
  • Population projection — rural and urban — by socio-economic groups, 2001-2016.
  • Per capita quantity and value of monthly consumption, rural and urban, of liquid milk and milk products, state wise, 1999-2000.
  • Per capita quantity and value of monthly consumption of liquid milk and milk products by monthly per capita expenditure (MPCE) class, 1999-2000.
  • Per capita quantity and value of monthly consumption of six milk products by MPCE class, 1999-2000.
  • Share of expenditure on three major groups of foods in total food expenditure, rural and urban, 1972-73 to 1999-2000.
  • Trends in annual milk production and per capita availability, state wise, 1999-2001.
  • Pockets of major milk production in India, region wise and state wise, 2001.
  • Performance of the Anand-model dairy cooperatives and milk marketing in four metro cities, 2000-01.
  • State wise population of cows (crossbred and desi) and buffaloes, their average daily yield and annual milk production, 1998-99.
  • Average milk yield per animal per day in India, 1992-98.
  • Production of compound animal feed, 1964-2000.
  • Estimated availability of animal feed concentrates, 2000-01.
  • Availability of dry fodder, 2000-01.
  • Livestock feed and fodder availability in 1993 and 2000 and projections for 2006.
  • Market share of veterinary pharmaceuticals by categories, 2001.
  • Prices of milk and milk products, 1960-2001.
  • Import and export of milk and milk products, 1995-99.
  • Livestock population, All India census, 1961-1997.

Selected References

1.1 Modernization Opens Global Markets

  • Achaya, K.T. (1998) A Historical Dictionary of Indian Food. Oxford University Press, New Delhi.
  • Technology of Traditional Milk Products in Developing Countries (1990). FAO Animal Production & Health, Paper No. 85. FAO, Rome.
  • www.IndiaDairy.com — Website on India's dairy industry.


1.2 Market Survey and Analysis

  • Aneja, R.P. (1991) Dairy product and process development under operation flood. Report on Workshop on Indigenous Milk Products, National Dairy Development Board (NDDB), Anand.
  • Bhaskaran, S., and Irwin, Peter J. (1995) Indigenous Indian Dairy Desserts. Rural Industries Research and Development Corporation (RIRDC), Australia.
  • Jain, D.K., Sharma, A.K. and Kesavan, V.K. (1998) Demand analysis of milk and milk products in India, National Dairy Research Institute, Karnal.
  • Mahadevan, A.P. (1991) Nutritive value of traditional milk products of India, Report on Workshop on Indigenous Milk Products. National Dairy Development Board (NDDB), Anand.
  • Vaswani, L K. and Singh, N.P. (1996) Estimating Market Potential of Food Products — Issues and Constraints. Indian Food Industry, Vol. 15, No. 2, March-April.

Selected Boxes

1.1 Modernization Opens Global Markets

  • Distinctive Aspects of Traditional Technologies
  • Mandatory Pre-export Inspection of Milk Products
  • A "Sugam" Flowers in Canada
  • Milk and Milk Product Order (MMPO) 1992
  • Sugam Dairy Pioneers Modernization


1.2 Market Survey and Analysis

  • India: World's Largest Dairy Market

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 A Timely  Compilation
"The compilation of a handbook on traditional milk products highlighting the modern techniques that are being developed in different research centres is timely and welcome".
- Dr (Miss) Amrita Patel, Chairman, National Dairy Development Board
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