'Dairy Sector Shifting Focus on Ethnic Products'
Source: The Hindu Business Line, New Delhi, May 13, 2003
The dairy industry is witnessing rapid
changes. In search of better returns, the industry is widening its
focus to include traditional milk products, and these are emerging
as new profit centres for the organised sector.
As of now, ethnic dairy products account for 90 per cent of all dairy
products consumed in India, according to Mr P.R. Gupta, Editor, Technology
of Indian Milk Products.
A Dairy India publication, this handbook on process technology
modernisation has been authored by dairy professionals such as Dr
R.P. Aneja, former Managing Director of National Dairy Development
Board (NDDB) and President of the Indian Dairy Association; Dr B.N.
Mathur, Director, National Dairy Research Institute, Karnal; Dr
R.C. Chandan, President of Global Technologies Inc; and Mr A.K.
Banerjee, Dairy Consultant and former Managing Director of the Bihar
State Dairy Corporation.
According to the book, despite the mass appeal
that traditional sweets have, the organised
sector had confined itself to Western products
such as milk powder, cheese, table butter and ice cream because
technologies were available for their mass production.
However, over the last two decades, institutes
such as the National Dairy Research Institute and NDDB have made possible
assembly line production of ethnic dairy products
such as shrikhand, gulab jamun, paneer, kulfi, mishti doi, dahi and
While established names in the Indian dairy industry such as Amul,
Nestle, Britannia and Mother Dairy have made deep inroads into this
booming market, small companies are following by example in regional
Some examples are Aarey in Maharashtra, Aavin in Tamil Nadu, Nandini
in Karnataka, Vijaya and Visaka in Andhra Pradesh, Milma in Kerala,
KC Das in Kolkata and Bangalore, Sugam in Vadodara, Mahanand in
Maharashtra, Verka in Punjab, Parag in UP, Sneha in MP and Parsi
Dairy Farm in Mumbai.
The book also says that a similar trend has been sweeping the dairy
world outside India.
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|Technology has been contributing
significantly to the growth and productivity of agriculture
in the developing countries. This development has resulted in
optimum utilization of available resources in men, material
and money. In dairying, the application of innovative technologies
for the industrial production of traditional milk products has
opened new avenues for value addition in milk, thus promoting