'Technology of Indian Milk Products' is the latest from the stable
of Publisher-Editor PR Gupta who has been in the business of producing
Yearbooks for the last 30 years. The following excerpt aptly sums
up the vision and the visionary:
Mr Gupta has been the moving force behind the two series of books
- 'Indian Poultry Industry Yearbook' and 'Dairy India Yearbook'.
They have created a niche of their own in the dairy and poultry
world. He started out with nothing fanciful other than his trusty
Hermes portable typewriter and his home dining table as his work
desk in the early ‘seventies. What he lacked by way of infrastructure
was more than made up by his dare, bursting self-confidence and
innovative approach in pursuit of his vision. His mission: To spread
the good word about the vast and exciting opportunities in poultry
and dairying among those who need it most - mainly extension workers
popularizing modern husbandry practices among farm hands. His first
edition of the 'Indian Poultry Industry Yearbook' came out in 1973,
while that of the ‘Dairy India’ in 1983. Since then,
nine more editions of poultry and four more of dairy 'yearbooks'
have been published. (The word "yearbook" is really a
misnomer, symbolizing a statement of intent when the book project
was conceived, but the word has stuck - Ed.). He relies on a writing
style that is direct and user-friendly, without the mumbo-jumbo
of technical jargon or obscurantist prose of the academic high
flyer. Over the years, he has moved with the times. Now operating
from his own office in Delhi, which is equipped with computers,
fax and e-mail facilities for speedy communications, his editorial "net" reaches
out to the farthest ends of the world.
"The 'yearbooks' in the two series are encyclopaedic in coverage
and have come to create a unique status among professionals in
the livestock sector which is dependant on both technical and economic
database and reportage.
"Entrepreneurs have set up business based on the market data
culled from these books. It is a claim that is not difficult to
believe. Any industry dependant on different resources and auxiliary
systems would require good networking. Containing as they do a
gamut of information on every conceivable aspect of the industry,
including a hefty buyer's guide to some 7,000 suppliers of inputs,
products and services, these compendia are also a boon to the established
professional. In addition, the statistical data and technical reviews
and reports by experts published in the 'yearbooks' are reflective
of the latest developments in the country and abroad. They are
useful to policy makers and India-watchers as well. What is particularly
significant is that when the doors of liberalization were opened
by the Indian government in the early nineties, Gupta was already
there with his 'yearbooks'. In fact, he had been there for over
two decades - enabling people to strike while the iron was hot.
If that isn't the mark of a visionary then what is?"
—Livestock International, New Delhi, August
Order the handbook. Have queries? Contact
for Value Addition
|"A group of very
able authors have brought in newer concepts for products, packaging
and export to outreach the Indian products to global market.
We should now go further up in the value addition to milk".
- Dr V Prakash, Director,
Central Food Technology Research Institute